Studio Operations separates information about you from information about the studio. This lets the private account name, studio identity, and public artist name be different when they need to be.
Settings → You
Use the You section for your public artist name and profile information, including your location, website, Instagram, representation information, and artist statement.
Settings → Studio
Use the Studio section for the studio name, address, studio contact email and phone, shipping origin, measurement preference, and related studio defaults.
Why the separation matters
Your user account email is not automatically the same thing as the public artist name or the studio contact email. The email you use to sign in lives under Settings → Account. Your paid subscription and billing live under Settings → Subscription.
Your studio email can also determine where inquiry and sale notifications are sent.
If you are not sure which Settings area contains what you need, use Find the right setting in Studio Operations.